::: Peugeot Hoggar -2011 :::
he Peugeot Hoggar is evidence of the company's international ambitions and confirmation that Peugeot is speeding up its new product launch strategy. Developed in Brazil, for the Brazilian market, the pick-up is designed to meet the requirements of the local clientele, consolidating Peugeot's position as national manufacturer. http://photo.netcarshow.com/Peugeot-...1_photo_01.jpg
Fuelling its policy of commercial expansion on the Brazilian market, Peugeot presents the Hoggar pick-up, the Marque's first compact pick-up developed in Brazil.
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The name Hoggar - after a mountain chain in the Sahara desert, in Africa - taken from one of the Marque's concept cars, evokes a combination of power, strength and action.
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The compact pick-up, which completes the Brazilian 207 family range, already containing a wealth of hatchback versions, the SW, SW Escapade and the Passion notchback saloon, demonstrates Brazil's importance as a strategic market for the worldwide growth of Peugeot's sales, together with, in particular, Russia, China and the ASEAN countries, other mainstays of the Marque's international expansion plan.
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With the extension of its product range in Brazil, Peugeot's full-year sales target for the Peugeot Hoggar is 10% of the Brazilian compact pick-up market, a market that continues to grow.