Chrysler chooses 600 dealerships
for possible Fiat franchises




Fiat 500


The Chrysler Group is only a few months away from bringing the Fiat brand back to the United States, starting with the launch of the too-cute 500 later this year. The automaker will be holding a Fiat Experience event in Detroit at the end of August, and around 600 dealers from around the country have been invited to attend.

These 600 dealers are located in cities where Chrysler is planning to have Fiat franchises – a total of 119 different markets around the country. The Fiat Experience program will give dealers a detailed overview of Chrysler's exact plans for the brand in the U.S., and dealers will be allowed to submit proposals for snagging a Fiat franchise through mid-September.

No, not all of these 600 dealers will be approved for Fiat franchises, and Chrysler will be announcing its final list of Fiat locations in the fourth quarter of 2010