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Mitsubishi Motors (UK) has announced the pricing and specification of its all-new urban crossover vehicle, the ASX.
Mitsubishi’s Managing Director, Lance Bradley, commented that,
“This is the right car, at the right time, at the right price and specification. The CO2 reducing technologies will appeal to fleets, user-choosers and retail customers alike – indeed, early customer reaction has been very positive with advance orders already taken.

“We’re targeting customers who would traditionally buy a C-segment car, such as the VW Golf and Ford Focus, but also people looking to down-size from their SUV or family estate car. With the ASX you really do get the best of every world.
“It’s a game-changer for us, which could easily become a new ‘hero’ vehicle for the brand and heralds the advent of our new ‘Intelligent Motion’ philosophy.”
Positioning

• New Active Sports Crossover (X-over) from Mitsubishi to compete in the expanding crossover marketplace against rivals like Nissan’s Qashqai
• Highly competitive pricing from £14,999 to £22,049
• UK sales start July 1 2010
• Range largely 2WD (front wheels), with AWC electronically controlled 4WD offered on the 1.8 DiD

Engines/transmissions

• Choice of two Euro V engines:
  
  • 1.6 petrol – 115bhp @ 6,000 rpm, 114lb.ft @ 4,000 rpm
  • 1.8 DiD turbodiesel 147bhp @ 4,000 rpm, 221lb.ft @ 2,000-3,000 rpm
• 5 Speed manual transmission on the 1.6-litre petrol, 6-speed manual on 1.8 DiD diesel
• AWC electronically controlled 4×4 system offered with 1.8 DiD turbodiesel

Environment

• World first passenger car application of variable valve timing with a diesel engine
• Automatic Stop & Go, electric power steering, low rolling resistance tyres, regenerative brakes (Generation Control System), low viscosity oil, LED lighting and weight reduction measures all contribute to the ASX’s excellent emissions and economy

Equipment

• Standard equipment on all includes alloy wheels, air conditioning, Automatic Stop & Go, Active Stability Control and Traction Control, aux-in jack, keyless entry, ABS with EBD and Brake Assist, dual stage front side and curtain airbags, driver’s knee airbag, tilt and telescopic steering column
• ASX 3 gains fully automatic air conditioning, one touch starting, cruise control, heated seats, privacy glass, audio wheel controls, Bluetooth™, leather covered steering wheel and shift knob, automatic lights and windscreen wipers, chrome exterior detailing
• ASX 4 gains leather seats and Kenwood in-car entertainment incorporating iPod control, sat nav and a reversing camera

Safety

• Euro NCAP 5-star
• The ASX features Mitsubishi’s RISE (Reinforced Impact Safety Evolution) energy dispersion crash safety structure. Further improving safety all ASX come with whiplash reducing seats, up to 7 airbags, ABS with EBD and Brake Assist, Active Stability Control, traction Control, Hill Start Assist and Emergency Stop signal System
• Pedestrian protection measures including plastic front wings, a double bulge bonnet and energy absorbing front bumper