Western interest in the Q-Ray Ionized Bracelet rose as a result of an
infomercial campaign by
QT Inc. which ran from August 2000 through June 11, 2003.
[3] During this time many claims were made regarding the product's alleged effectiveness, most notably regarding relief from pain and arthritis due to manipulation of a body's
chi.
These claims were the topic of a 2003 injunction by the
Federal Trade Commission[4] and later a high-profile court ruling in 2006.
[1] A major factor in these rulings was a November 2002 study by
Mayo Clinic that demonstrated no significant effect by the Q-Ray bracelet on muscle pain relative to the
placebo effect.
[5] The court was unable to find any basis for QT Inc.'s claims related to
traditional Chinese medicine, concluding that it was "part of a scheme devised by [QT Inc.] to defraud [its] consumers"
[1] and that the "Defendants might as well have said: Beneficent creatures from the 17th dimension use this bracelet as a beacon to locate people who need pain relief and whisk them off to their home world every night to provide help in ways unknown to our science."
In a
Marketplace interview, Charles Park, president of Q-Ray Canada, explains that the term "ionized" does not mean the bracelets themselves are
ionized, but rather that the term comes from their secret "ionization process" which, he asserts, affects the bracelets in undisclosed ways.
[6]
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